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POLITIFAST

Services: the full slate

Each service is purpose-built for Republican candidates, PACs, caucuses, and committees. Take just one. Take all five. Either way, you get the same flat-fee transparency and the same engineering team behind it.

CAMPAIGN WEBSITES/BRAND PACKAGES/SMS & MMS/DIGITAL ADS/GENERAL CONSULTING/FEC & STATE COMPLIANCE BUILT IN/ONE-WEEK WEBSITE BUILDS/NO PERCENTAGE OF AD SPEND/REPUBLICAN-ONLY. ALWAYS/

01The Identity

Best value

Brand Package

Flat fee, quoted in your consultationIncludes the full campaign website.

One consistent identity, logo through website, built to outlast the cycle.

Includes

  • Custom logo with stacked, horizontal, and icon-only marks
  • Complete Brand Book: palette, typography, voice, tone
  • Four custom email templates (ask, invite, newsletter, thank-you)
  • Social media profile and cover templates for every major platform
  • Camera-ready yard sign design
  • Full responsive campaign website included
  • FEC and state compliance disclaimers built in
  • Brand assets designed for incumbency carryover
Book a consultation

John

SMITH

For Congress · 2026

Brand book

Palette

0A2540
BF0A30
F2B705
EFEADD
8A94A6

Typeface

Aa

Anton · Archivo

SMITH

For Congress

Prep sheet: before you start

  • 01Brand vision and personality
  • 02Target audience profile
  • 03Color preferences
  • 04Typography preference
  • 05Visual inspiration links
  • 06Logo direction (refresh vs. new)
  • 07Messaging tone
  • 08Yard sign preferences

02The Foundation

Flagship

Campaign Website

Flat fee, quoted in your consultation

Custom-designed, FEC-compliant, fully managed. School board to U.S. Senate.

Includes

  • Custom responsive design tailored to your campaign's brand
  • Mobile-first layout optimized for how voters browse
  • Donation page integration (WinRed, Anedot, Stripe)
  • Contact form with email notifications to your campaign inbox
  • On-page SEO, sitemap, and Search Console setup
  • Events calendar, press releases, and endorsements
  • FEC and state "Paid for by" disclaimer placement
  • CMS for real-time campaign updates
  • Managed hosting on Vercel, 99.99% uptime
Bring this to your consult
smithforcongress.com

Prep sheet: before you start

  • 01Candidate bio (2–3 paragraphs)
  • 023–5 platform issues with positions
  • 03High-res headshot (1000×1000+)
  • 04Campaign logo (or we can design one)
  • 05Brand colors, social media links
  • 06Domain name (or we'll register one)
  • 07Donation provider (WinRed, Anedot, etc.)
  • 08Endorsements list (optional)

03The Outreach

SMS & MMS Campaigns

Flat fee, quoted in your consultationFull setup, Campaign Verify-only, or 10DLC-only, scoped to your program.

Campaign Verify, 10DLC, and delivery handled so your texts actually reach voters.

Includes

  • Full 10DLC brand and campaign registration
  • Campaign Verify application and token management
  • Federal, state, local, and tribal compliance filings
  • Dedicated phone number provisioning
  • MMS support with images and branded content
  • Personalized merge fields and drip campaigns
  • Real-time delivery tracking and analytics
  • Pre-funded SMS wallet so sends never stop mid-campaign
Bring this to your consult
S

Smith Campaign

Active now

Text message

Prep sheet: before you start

  • 01Committee EIN
  • 02Official committee legal name
  • 03Filing level (federal, state, local, tribal)
  • 04FEC Committee ID (federal only)
  • 05Committee URL, address, phone, email
  • 06Election date(s)
  • 07Two sample messages
  • 08Opt-in method and CSV contact list

04The Reach

Digital Ads

Flat fee, quoted in your consultationNo percentage of your ad spend, ever.

Creative, media, targeting, and reporting. Never a cut of your ad spend.

Includes

  • Custom ad creative in 3 or 6 sizes per campaign
  • Meta (Facebook & Instagram) campaigns
  • Google Search and Google Display ads
  • YouTube and video advertising
  • Programmatic display and Connected TV / OTT
  • Geofencing and location-based targeting
  • Custom audiences, lookalikes, voter file integration
  • Real-time portal dashboard with monthly commentary
Book a consultation
Live campaignDay 7 / 21

Impressions

0.0M

Clicks

0.0K

Conversions

0

Daily reach

+18%

Prep sheet: before you start

  • 01Top advertising goals
  • 02Ideal audience demographics
  • 03Geographic targeting (state, district, ZIP)
  • 04Voter files or donor lists for custom audiences
  • 05Preferred platforms (Meta, Google, YouTube, etc.)
  • 06Existing ad account access
  • 07Total budget range and key dates
  • 08Creative tone (positive, contrast, urgent)

05The Mailbox

Direct Mail

Flat fee, quoted in your consultationDesign, print, and postage scoped to your drop size.

We design it, target it from the voter file, and land it in the right mailboxes on time.

Includes

  • Custom design: postcards, door hangers, letters, palm cards
  • Voter-file targeting by precinct, audience, or ZIP
  • USPS first-class and Every Door Direct Mail (EDDM)
  • Print, postage, and mail-house logistics handled
  • Federal and state "Paid for by" disclaimers built in
  • Proof approval before every drop
  • Drop-date scheduling around your GOTV calendar
  • Coordinated with your texting, ads, and brand
Bring this to your consult
Vote for John SmithIn-home Oct 28

Re-elect

John Smith

For Congress

Lower taxes · Safer streets
USA

Paid for by Friends of Smith

Prep sheet: before you start

  • 01Mail piece type (postcard, door hanger, letter)
  • 02Target universe (audience, precinct, ZIP, voter file)
  • 03Drop date(s) and quantity
  • 04Key message or theme per piece
  • 05Candidate photos and brand assets
  • 06Return address and committee info
  • 07Compliance disclaimer text
  • 08Budget range for design, print, and postage

06The Strategy

By invitation

General Consulting

Custom retainer, scoped after your intro call

Senior strategic firepower, not a dashboard. By invitation, scoped to your race.

Includes

  • Campaign strategy development and execution
  • Message, positioning, and narrative work
  • Field program and GOTV planning
  • Media and earned press strategy
  • Opposition research coordination
  • Polling and data analysis guidance
  • Vendor coordination across your stack
Book a 15-min intro

Strategy call

Oct 14 · 9:00 AM PT

Confirmed
JS

Senior strategist

Assigned to your race

  • Message & positioning
  • Field & GOTV plan
  • Earned media & rapid response

Confidential · scoped retainer

Prep sheet: before you start

  • 01Office sought, race level, election dates
  • 02Existing campaign infrastructure
  • 03Decision-making process and approvals
  • 04Goals, priorities, success metrics
  • 05Budget and fundraising picture
  • 06Working style preferences
  • 07Conflicts of interest disclosure
  • 08Signed certification and attestation

06Always included

Compliance and infrastructure, baked in

You shouldn't have to ask whether your site is FEC-compliant or whether your texts are 10DLC-registered. With PolitiFast, you don't.

FEC & state compliance

"Paid for by" disclaimers, state-specific disclosures, and donation form fields placed on every relevant page.

Enterprise-grade hosting

Vercel global edge network, automatic SSL, DDoS protection, and 99.99% uptime through election night.

Republican-only, always

We don't take Democrat work. Period. Same standard for school board as for U.S. Senate.

Decision desk: final call

Not sure what your race needs?

Book a free 15-minute call. Tell us about your race and we'll tell you which services actually move the needle for your seat.

Free 15-minute call · Republicans only